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Tips on Search Engine Optimization for Video Marketing

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Tips on Search Engine Optimization for Video Marketing

video-marketing-video-seo1When most people hear the words “search engine optimization”, they think about text. They think about keywords and keyword phrases. Some may even think about back links and guest blogging. But in the ever-evolving world of search engine optimization Adelaide, Australia has seen over the past few years, there’s a new kid on the SEO block, and that’s video search engine optimization.

Search engines like Google, Bing and Yahoo! are constantly changing their search algorithms so that the sites people want the most are ranked the highest. Recent statistics that have been released by Nielsen have shown that what people want are videos. Here are just a few stats that Nielsen released:

  • 77% of Australians watched video content on their computer at least once in the month of September
  • 26% of Australians viewed videos on their mobile phones
  • In October 2010, an average of 8 hours of video were consumed by Australian video viewers
  • In January 2010, Australians viewed more than 33 million videos online every day

Now that’s a whole lot of videos being watched! Web visitors tend to prefer videos because they’re more personable, they offer a ton of information in a shorter amount of time, and reading text on a computer screen can be downright difficult for site visitors. Videos are quickly becoming the preferred method of obtaining information on the web, and it’s possible to optimize your videos so that they can help your website rank higher than the competition.

Here are just a few tips to get you started on your video search engine optimization Adelaide:

Post your Videos to YouTube

Something that’s changed in recent months is the fact that Google is now indexing URLS with embedded YouTube videos. While this wasn’t possible before without some tricky and difficult workaround, it seems that now Google will index your YouTube videos in their search, which is great for promoting your site and getting a higher ranking.

Tag and Title your Videos Properly

One thing that many people don’t do properly is tag their videos appropriately. When tagging your video, make sure that you identify all of the major components or subjects of the video. When it comes to the title, try to make it unique and not generic. Search engines will have a hard time bringing up your video if it’s a common title.

Make the Content Appropriate

Having an edgy and compelling search engine optimization Adelaide video is great, but if it’s too “risqué”, then you risk placing yourself into the R-rated sections of search. This will do nothing but significantly reduce the amount of viewers you get and limit your site’s exposure.

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