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10 Simple Tips To Massively Boost Your Productivity

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Running a business isn’t for everyone. While it offers unparalleled benefits like flexibility, freedom and the ability to have total control over your daily tasks, it also requires a great deal of dedication and self-control. While no one is telling you what to do (which is great), this means it’s all on you. Whether you’re […]

30 Original Blog Post Ideas For Your Content Marketing Strategy

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Content marketing has changed the way we approach marketing; businesses are re-allocating money that was previously earmarked for traditional methods of marketing, and putting it towards the creation and promotion of content. And while content marketing has been proven to be effective in terms of building trust, generating leads and forging connections with customers, it […]

7 Steps to Creating an Effective Blog Outreach Campaign

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  It’s possible you’ve already engaged in one, even if you didn’t know that’s what it was called: a blog outreach campaign is simply the process of reaching out to bloggers in your niche or industry as a way to promote your business. Chances are you’ve also been on the receiving end of a campaign… […]

Are Native Ads the Way Forward for Marketers?

Native advertising on computer screen: Outbrain.com

If you’ve been paying for banner advertising over the past couple of years, it won’t surprise you to learn that click-through rates are at an all-time low. According to Google’s most recent DoubleClick Benchmarks Report, the average click-through rate for banner ads in Australia is a dismal .07%; and I think it’s particularly telling that the […]

Are Social Signals Part of Google’s Ranking Algorithm?

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Over the past couple of years, SEO’s and marketers have been theorizing and testing the idea that social signals are taken into account by Google as a ranking factor. Much has been written on the subject, however most experts have agreed that these signals – even if they weren’t currently being used – were likely […]

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