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Google Benchmarking Reports Offer New Competitive Insights

Google Benchmarking report

You may have noticed something new this week in your Google Analytics account; Google has just announced that benchmarking will be now be available in your Analytics dashboard. The feature, available to website owners who have enabled anonymous data sharing, became available to some sites this week, and will continue to roll out to all webmasters over […]

Just Released: State of Inbound Report 2014-2015

State of Inbound 2014-2015

It’s that time again! Hubspot has just released its 6th annual State of Inbound report for 2014. The report gives marketers and other company stakeholders valuable insights into how businesses are using inbound and content marketing strategies. This year, more than 3,500 respondents took part, about half of whom were Hubspot partners or customers. A majority […]

Google Now Using SSL as a Ranking Factor: What You Need to Know

Locks on a fence: Google using SSL as a ranking factor

SEO and online marketing forums are abuzz this week with discussion surrounding Google’s announcement that https is now a ranking factor. While they’ve indicated that it’s a very weak ranking factor at this point, the announcement seems to indicate that it will become an increasingly important factor over time. While they state that factors like […]

How Are Marketers Using Social Media in 2014? [Research]

Social Media Examiner Marketing Industry Report 2014

According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, a whopping 92% of marketers are indicating that social media is important for their business. More than ever before, marketers are using social media to drive traffic, engagement and sales, and to develop and nurture customer loyalty. This post will look at the most […]

10 Simple Tips To Massively Boost Your Productivity

watch on man's wrist

Running a business isn’t for everyone. While it offers unparalleled benefits like flexibility, freedom and the ability to have total control over your daily tasks, it also requires a great deal of dedication and self-control. While no one is telling you what to do (which is great), this means it’s all on you. Whether you’re […]

30 Original Blog Post Ideas For Your Content Marketing Strategy

Notebook and pen: blog post ideas

Content marketing has changed the way we approach marketing; businesses are re-allocating money that was previously earmarked for traditional methods of marketing, and putting it towards the creation and promotion of content. And while content marketing has been proven to be effective in terms of building trust, generating leads and forging connections with customers, it […]

7 Steps to Creating an Effective Blog Outreach Campaign

Blog spelled out in magnets

  It’s possible you’ve already engaged in one, even if you didn’t know that’s what it was called: a blog outreach campaign is simply the process of reaching out to bloggers in your niche or industry as a way to promote your business. Chances are you’ve also been on the receiving end of a campaign… […]

Are Native Ads the Way Forward for Marketers?

Native advertising on computer screen: Outbrain.com

If you’ve been paying for banner advertising over the past couple of years, it won’t surprise you to learn that click-through rates are at an all-time low. According to Google’s most recent DoubleClick Benchmarks Report, the average click-through rate for banner ads in Australia is a dismal .07%; and I think it’s particularly telling that the […]