SEO is something that business owners should learn about. It can help you in many ways. Search engine optimisation can bring traffic to your website and it can help you get found by those who may be looking for whatever it is that you sell. But be sure you haven’t got the wrong idea about SEO. SEO myths and misconceptions could be costly to your business and waste your precious time.
SEO Helps Get Traffic to You But Then You’ve Got to Work Hard to Sell
Yes, search engine optimisation can help get traffic to your site but it won’t necessarily help you sell. The right approach in your marketing strategy is essential. Good SEO feeds marketing and good marketing will feed SEO because search engines will see a high conversion rate on your site and surmise that they are right to send traffic to you.
It’s Not Just About Quantity
Too much too soon could look suspicious to search engines. And too much of the wrong actions could be more harmful than productive for you. The right approach in the right quantity with a high focus on quality is what works.
Not All SEO Companies are Equal
There are companies that promise you 1000 quality backlinks for $100. There are companies that offer to help a small business with SEO for $25K a month. These two far ends of the spectrum can make it hard for small businesses to decide how to proceed. That’s why so many try to do SEO on their own and why so many find it such a struggle. Between the low rent and the impossible to afford SEO options are companies that offer affordable SEO with good return on investment. Do some shopping around and you’ll increase your chances of success.
(Hint: We’re an SEO company in Adelaide Australia who has had great success helping our clients succeed. Check out our testimonials and feel free to contact us for a quote)
SEO isn’t Static
A big misconception by small business owners first delving into the world of search engine optimisation is that there is an end in sight. There’s not. Once you reach a goal, it’ll be time to tackle a new challenge. SEO is an ongoing process that you’ll have to keep working at. SEO, internet marketing, measuring results, organising ad campaigns — it’s all part of your business. Not all small businesses can afford to hire a marketing department to help them with all of this. And business owners only have so much time in a day; that’s why many look to outsource some or all of their online marketing. SEO sounds complicated and it can be but it can be easier to master and to continue to do well with when you have the right approach and the right skills in place.
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(Image: FreeDigitalPhotos/ Stuart Miles)