Continuous improvement in marketing and a good online presence are something every business should keep on their goals list. Like continuous improvement, online branding is an ongoing thing. The more you work at it, the better the results will be. Here are some tips for getting more exposure online so that you can find customers, engage with them, and keep them coming back for more of whatever it is that you sell:
Do you author a business blog? If you don’t, you should. To maximise the benefit of your blog you should have it attached to your business site. It could reside in the background or the foreground — your choice — but there are significant benefits of a blog. It helps you continuously update your website and this helps you attract search engine spiders as well as people. Blogs have great viral potential and interact with other sites like social media sites, too, so they are great for attracting attention. The right approach to your blog strategy should attract positive attention, too. This will help you with brand building and can be a great sales tool for attracting visitors and converting them into customers.
Video marketing lets you do a lot of things. You can inform, entertain, educate, and inspire people with them. They’re very viral in nature, can be syndicated all over the web, can help you connect with people repeatedly who subscribe to you, and can help you brand yourself with an image, voice, and other visuals that could stimulate growth for your business. Done right, videos could be a great way to connect with customers and illustrate your expertise in your niche.
Your customers use Facebook, Twitter, and other social media tools. The better you leverage these tools the more potential you’ll have to increase your online presence. Learn about social media marketing, connect and engage with your customers, and use these tools to gain valuable insight about your niche. If you’re not doing much with social media, make 2013 the year you’ll really start to take advantage of the growth it can bring you.
Newsletter marketing is not dead. If you can gain subscribers you can leverage that list and help you develop business and keep relationships going. Today’s consumer is savvy so you’ll need to make newsletters enticing and valuable. If you do, your business can definitely benefit.
Don’t Miss Out on Mobile
One of the biggest areas to keep an eye on for success in 2013 is the mobile market. Is your website mobile ready? The trend is definitely leaning in the direction of mobile taking over as the origin of the majority of website visits. If your site doesn’t have a good mobile layout and an ever better mobile marketing strategy you could lose out.
A diverse approach to marketing, SEO, branding, and reputation management is more important than ever. If you need help call us at Market Ease, an Adelaide SEO company. We would be happy to give you an SEO audit and consultation.