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How we use the power of online marketing to make your brand the go-to brand in your market

30 Original Blog Post Ideas For Your Content Marketing Strategy

Jul 11th 2014 in Business
Notebook and pen: blog post ideas

Content marketing has changed the way we approach marketing; businesses are re-allocating money that was previously earmarked for traditional methods of marketing, and putting it towards the creation and promotion of content. And while content marketing has been proven to be effective in terms of building trust, generating leads and forging connections with customers, it […]

Are Native Ads the Way Forward for Marketers?

Jul 8th 2014 in Business
Native advertising on computer screen: Outbrain.com

If you’ve been paying for banner advertising over the past couple of years, it won’t surprise you to learn that click-through rates are at an all-time low. According to Google’s most recent DoubleClick Benchmarks Report, the average click-through rate for banner ads in Australia is a dismal .07%; and I think it’s particularly telling that the […]

Are Social Signals Part of Google’s Ranking Algorithm?

Jul 3rd 2014 in Business
Social media graphic

Over the past couple of years, SEO’s and marketers have been theorizing and testing the idea that social signals are taken into account by Google as a ranking factor. Much has been written on the subject, however most experts have agreed that these signals – even if they weren’t currently being used – were likely […]