THE MARKET EASE WAY
Here at Market Ease, we treat every visitor, not as just a number, but as an actual person – someone with real problems, needs, and ambitions. That is why all our campaigns are designed to take the prospect through a customer journey that involves moving them from the awareness stage, to interest, desire, consideration, intention, and ultimately to the purchase.
We do this by tracking every action that they take both online and offline, and crafting the message to that person based on their actions and intentions. It is only through this approach that we are able to send the right message to the right person at the right time.
WHY YOU NEED IT
The reality is, people consume information at different times and on different channels and devices. The typical day for your prospect might start with him or her checking emails early in the morning on a smartphone. They might then check their social media accounts in the afternoon and during lunch breaks, followed by listening to a new song on Google Play on the commute home from work. After work, they may be reading at a recipe from a tablet, and then surfing the web after dinner, and finish off their digital content consumption by watching a video before bed.
For this reason, it doesn’t make sense to have a single channel focus for your marketing efforts. We use an omni channel approach to get your prospects through the customer journey of building awareness, interesting, intention, evaluation and ultimately the purchase, no matter what channel or device they are on.