Category : Social Marketing

Google Benchmarking Reports Offer New Competitive Insights

Google Benchmarking report

You may have noticed something new this week in your Google Analytics account; Google has just announced that benchmarking will be now be available in your Analytics dashboard. The feature, available to website owners who have enabled anonymous data sharing, became available to some sites this week, and will continue to roll out to all webmasters over […]

Just Released: State of Inbound Report 2014-2015

State of Inbound 2014-2015

It’s that time again! Hubspot has just released its 6th annual State of Inbound report for 2014. The report gives marketers and other company stakeholders valuable insights into how businesses are using inbound and content marketing strategies. This year, more than 3,500 respondents took part, about half of whom were Hubspot partners or customers. A majority […]

Google Now Using SSL as a Ranking Factor: What You Need to Know

Locks on a fence: Google using SSL as a ranking factor

SEO and online marketing forums are abuzz this week with discussion surrounding Google’s announcement that https is now a ranking factor. While they’ve indicated that it’s a very weak ranking factor at this point, the announcement seems to indicate that it will become an increasingly important factor over time. While they state that factors like […]

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