Recently the Market Ease team headed to Google HQ in Sydney to attend the Shopping Bootcamp to learn advanced functions of Shopping skills and techniques.
Many non-marketers are struggling these days with figuring out the role of SEO in 2014. In light of the changes following Panda, Penguin, and of course more recently, Hummingbird, the playing field has changed quite dramatically. And this is leaving many business owners floundering. What’s changed in terms of on-page SEO and link building? And […]
The release of Google’s latest anti-spam update took place last week, and many webmasters are reporting unexpected changes to their search engine rankings and traffic. While Google has stated that only around 1% of searches will be effected to a noticeable degree, some are collecting evidence that the impact may have been higher; for […]
At the time of writing, Yoast’s WordPress SEO plugin (we’ll call it “Yoast” from now on) has earned 4.7 out of a possible 5 stars in the WordPress.org plugins directory, with over 6 million downloads and well over 2,600 five star votes. It regularly attracts comments like “This plugin should be added to WP by […]
When most people hear the words “search engine optimization”, they think about text. They think about keywords and keyword phrases. Some may even think about back links and guest blogging. But in the ever-evolving world of search engine optimization Adelaide, Australia has seen over the past few years, there’s a new kid on the SEO […]