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How to Create the Perfect Content Plan for 2014

Feb 19th 2014 in Business
Content plan 2014

There are as many ways to create a content marketing plan as there are content marketers. That said, there are some standard components that most content marketers include in their strategies. In today’s post, I’m going to outline a basic framework you can use to create your own content plan for 2014. This framework will […]

4 Ways Businesses Can Make the Most of Hashtags

Feb 18th 2014 in Business
People making hashtags with their fingers

If you’ve been active on social networking sites for any length of time, you’re likely already familiar with hashtags. In the unlikely event that you don’t know what they are, let me give a quick explanation: a hashtag is simply  a word or phrase preceded by the # symbol. They’re essentially a tool for filtering, […]

Capture Leads With Google AdWords (Without Blowing Your Budget)

Feb 17th 2014 in Business
Lead Capture

There’s no doubt that Google AdWords can be an important lead generation tool for marketers and business owners. By carefully structuring your AdWords campaigns, you can quickly drive highly relevant, cost-effective traffic to your website. And, contrary to what many people might assume, there is most definitely a place for paid advertising within the context […]

10 Holiday Email Marketing Tips for Australian Retailers

Dec 1st 2013 in Business
Christmas gift

As we quickly approach the holiday season, marketers everywhere are scrambling to gain the attention of consumers. With an estimated $16.2 billion expected to be spent this Christmas in Australia alone, retailers and marketers are looking for creative ways to get a piece of the action. One of the best ways they can do this […]