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How we use the power of online marketing to make your brand the go-to brand in your market

Are Native Ads the Way Forward for Marketers?

Jul 8th 2014 in Business
Native advertising on computer screen: Outbrain.com

If you’ve been paying for banner advertising over the past couple of years, it won’t surprise you to learn that click-through rates are at an all-time low. According to Google’s most recent DoubleClick Benchmarks Report, the average click-through rate for banner ads in Australia is a dismal .07%; and I think it’s particularly telling that the […]

Are Social Signals Part of Google’s Ranking Algorithm?

Jul 3rd 2014 in Business
Social media graphic

Over the past couple of years, SEO’s and marketers have been theorizing and testing the idea that social signals are taken into account by Google as a ranking factor. Much has been written on the subject, however most experts have agreed that these signals – even if they weren’t currently being used – were likely […]

What You Need to Know About SEO in 2014

Mar 14th 2014 in SEO
2014 SEO

Many non-marketers are struggling these days with figuring out the role of SEO in 2014. In light of the changes following Panda, Penguin, and of course more recently, Hummingbird, the playing field has changed quite dramatically. And this is leaving many business owners floundering. What’s changed in terms of on-page SEO and link building? And […]