Your company’s online presence is more than just a website – a very large and vital part of it belongs to offsite content such as YouTube videos, syndicated articles and press releases, guest blog posts, social media accounts, etc. And because it’s likely that search engines will find this content when someone searches for your [...]
When it comes to search engine optimisation, you must consider not only optimising your content for desktop PCs, laptops and notebooks, but also the increasingly large number of smartphone users. It’s important to bear in mind that not only do these users access the Internet on a different device, they are often doing so for [...]
No doubt if you’ve done research on how to best optimise your website, you’ve heard the catchphrase, “Content is king.” That’s because no matter how many times Google changes its algorithms and no matter how many different devices consumers use to access the Internet, one thing will always be true in regards to white hat [...]
Have you ever had someone approach you and ask if they could be a guest blogger on your site? Did you wonder if perhaps they knew something about SEO that you didn’t? The truth is, guest posting on someone else’s blog is a great way to increase your online authority and presence, widen your brand [...]
Does your site need a tune up? The right approach will result in your site running like a well-oiled machine. If you think your SEO is motoring along just fine but you haven’t looked all that closely at things in the background for a while, you could suddenly, without warning, wind up feeling like your [...]